Dr Edward de Bono at Creative Innovation 2010 - "Re-thinking the future"

Dr Edward de Bono is regarded as the global leading authority in the field of creative and conceptual thinking. An MD, PHD and Rhodes Scholar, he has authored 72 books in 41 languages.

If questioned today, many people would say the biggest problem facing humanity is Climate Change. According to de Bono, this is not true. The biggest problem facing humanity is our poor thinking... The only bigger problem is that we don't realise this.

The way our minds work today is simply to recognise and respond to patterns. As our education system was based in religion from the time of the renaissance, we have been taught to think in ways that would be useful to the church, ie. truth, logic and argument.

This system has been excellent and worked for us in many aspects, namely scientific and technological pursuits.

Though however excellent, it is not enough. Historically, we have not been taught creativity, design and perceptual thinking. We are able to identify a problem with ease, however we are not able to effectively create new ways to fix it.

There is no magic to this way of thinking... There are a number of very simple methods we can use in order to achieve this.

Watch the wonderfully entertaining Edward de Bono in his presentation at Creative Innovation 2010 to discover how you can add to your current way of thinking and increase your ability to design and create.

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Dr Edward de Bono is regarded as the global leading authority in the field of creative and conceptual thinking. An MD, PHD and Rhodes Scholar, he has authored 72 books in 41 languages.

If questioned today, many people would say the biggest problem facing humanity is Climate Change. According to de Bono, this is not true. The biggest problem facing humanity is our poor thinking... The only bigger problem is that we don't realise this.

The way our minds work today is simply to recognise and respond to patterns. As our education system was based in religion from the time of the renaissance, we have been taught to think in ways that would be useful to the church, ie. truth, logic and argument.

This system has been excellent and worked for us in many aspects, namely scientific and technological pursuits.

Though however excellent, it is not enough. Historically, we have not been taught creativity, design and perceptual thinking. We are able to identify a problem with ease, however we are not able to effectively create new ways to fix it.

There is no magic to this way of thinking... There are a number of very simple methods we can use in order to achieve this.

Watch the wonderfully entertaining Edward de Bono in his presentation at Creative Innovation 2010 to discover how you can add to your current way of thinking and increase your ability to design and create.

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